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to function effectively? The best arrangement is one that addresses employees personal needs or wants and at the same time addresses the company needs to provide high quality products and
cheap fake oakley sunglasses services. Problem 2. Failure to Identify that Certain Positions/Individuals are not Conducive to Flexible Work Arrangements Solution: Do your homework. Problem 3. Informal Policies that Lead to Inconsistencies and Inequities Inconsistent application of informal policies can cause resentment, poor morale,
fake cheap oakley sunglasses loss of employees and even legal action. Solution: Develop and prepare a formal written policy on company flexible work plans that is detailed, clearly stated
cheap oakley sunglasses and non discriminatory. Problem 4. Decrease in Communication Work arrangements such as telecommuting can result in a lack of business and social contact with co workers and supervisors. Solution: Conduct staff meetings that include flex staff so that they are not excluded from information sharing or alienated from coworkers and managers. Telecommuters
oakley sunglasses replica contact with other employees should
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A Beginners Guide to Direct Marketing

This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics
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fake cheap oakleys of successful Marketing literature. This includes Direct Response Advertising, email and Interactive Web Sites. However, the most common format is Direct Mail. In terms of overall expenditure, Direct Mail ranks as the third largest advertising technique in the UK.

Despite sometimes receiving negative press (often being referred to as "junk mail"), targeted direct mail is an effective and valuable form of marketing.

Profile your existing customers. Look for any similarities between customers in terms of their type, regional distribution, age, economic characteristics etc. If you have only basic customer records, Upgrade any old records you have by consulting a database marketing company to add marketing information from their own extensive company database into yours. If you don have a customer base, use market research and your product/service USPs or Unique Selling Points to try to identify what types of people or companies would most benefit from your offering.

Next, Identify your "hottest" prospects. These are customers who return the most for your time and money investments. Next, look for any potential customers or groups that you could try to target that you haven already. If your customer base has any geographic bias, think about whether you want to maintain that bias or expand it. Finally, think about the individuals. Do you have
wholesale cheap oakleys a preferred profile of age, sex, occupation or job title. What responsibilities do you think they would have?

Locating New Prospects

Now you know who your potential customers are, you have to locate new prospects to target. The easiest way to locate new prospects is to buy or rent a mailing list.

Mailing lists are available directly from database marketing companies that specialize in business to business or consumer lists. List brokers broke many lists from many different sources. Many lists, especially consumers, are available through Internet groups. These databases are often compiled on an "opt in" basis where all consumers have freely submitted their data, interest areas etc.

As mentioned, lists can be rented for a one time use only or purchased for multiple use. Lists can provide contact names, titles, company names, addresses, phone numbers, fax numbers and sometimes email addresses. Each element of information potentially adds cost so be clear as to what data you require before ordering.

e mail addresses are currently a bone of contention within the Direct Marketing industry. Unless
cheap oakleys the company has indicated that they want to receive your e mails (permission based or opt in marketing) your e mail may be considered as SPAM (unsolicited commercial e mail) and can be the cause of your ISP being blacklisted or, at worst, court proceedings to be threatened. If you want to buy an e mail list, be clear about the criteria under which it has been collected and how it can be used.

Define Your Campaign

Direct Marketing or Direct Mail has a clear advantage in that it allows you to measure exactly the response to your campaigns, their success and ROI (Return on Investment). Before you start you will need to be clear on what the objectives are of your campaign(s). A clearly defined mission makes for a clear message to customers. Are you looking for direct, immediate sales? Do you want sales leads? Are you informing your customer about something new? Are you looking to change people perception of your product/service/company? Are you offering an incentive? It is vital that you know what you wish the successful outcome of your campaign to be.

Planning the Literature

You know your target customer. You are clear about the mission. Now at the heart of every Direct Mail shot is the sales letter. Whether you are emailing, faxing or posting. Although great sales letters don grow on trees, bad ones mostly
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You can use experts to help such as Direct Marketing agencies but this this can be costly and time consuming. A simple sales letter which you can design and/or print in house may work just as well for you. Five key points to remember in creating the marketing literature are simplicity and clarity in the language and message, enthusiasm and belief in your product, empathy towards your audience, imagination and creativity in your style and "Call to Action" to let your customers know what to do next.

Remember
fake oakleys that a product or service is seen for what it does for the buyer, not what it IS. Work to the FAB rule. Write down the Features of your product/service. Then write the Advantages. Now focus on communicating simply the Benefits that arise from these in your Direct Marketing material.

Make your FABs relevant to the readers needs/wants/ambitions. Look for Exclusive or Unique aspects. Make it Worthwhile and Valuable. Support your proposition with credible evidence or testimonial.

, research, research. You don have to go it alone. What are your competition doing? If you received their mailshots, would they work for you? Collect and review the Direct Marketing that you receive. Learn from their mistakes as well as harvesting their best features for your own campaigns.

Call to Action

A great sales letter does not necessarily lead to great sales. It amazing how many otherwise passable sales letters leave the reader floundering as to exactly what expected of them after they read the letter.

Be precise and clear in what you want them to do. Direct the recipient to the required actions. Make it as easy and as quick as possible for them to respond by including such items as direct ordering forms with preprinted names and addresses, fax back sheets, response mailers (reply paid), hyperlink click throughs for e mails.

The Nitty Gritty

This is it. The time to put pen to paper. You should be clear on all your objectives, output formats, target customers, FABs, mechanisms for reply, etc. Now you have to make it all happen. There are a number of simple techniques or formulae designed to help you approach a sales letter logically. They are not intended as a merely as a guide to ensure you cover the right points in the right order.

Interest. Or more importantly, holding
fake oakley wholesale it! Use some surprising or intriguing facts relevant to your product or service. Make sure you are talking about the reader problem, need or opportunity, not about your company or product.

Salespoints.
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you can wear a green jacket at the Masters

I am wearing a green jacket at the Masters. Not the green jacket. Those are reserved for champions and titans of industry (although I do have the required
cheap oakley sunglasses Y chromosome).My jacket cost $5.35 at a Goodwill store in Augusta. It has white plastic buttons and, according to the patch on the inside pocket, is from the Tailored Classics collection.It looks like something you might wear while interviewing for a teaching position. At a clown school.But, in the one place on earth where a garment like
fake cheap oakleys this signifies prestige, it looks good enough. Heads snap in my direction as I walk around the course. Men step out of my way while passing near the ropes. A teenager grabs his father arm and makes him turn to see me. I nod. He nods back.are you today, sir? one of the hundreds
fake oakleys of Securitas guards as I pass him on the eighth fairway.feel great, I reply. up the good
fake cheap oakleys work.Ever want to be treated like a member at Augusta National but don’t have the scratch golf game or the offshore bank accounts? Just follow these simple steps and you on
replica oakleys your way:The real green jackets are assembled at the Cincinnati based Hamilton Tailoring Co. They are made of 2 yards of light tropical wool the official color is called Green with custom crafted brass buttons inscribed with the club famous insignia.Club co founders Bobby Jones and Clifford Roberts introduced the jackets in 1937 for the members to wear during the event so patrons knew where they could get reliable information. The first jacket wasn awarded to a winner until 1949, with Sam Snead the first to slip one on.Joining the club and winning the tournament are still the only two ways to get one.The most recent bid: $53,437. That might be a challenge to hide on the expense report.Luckily, Augusta has all sorts of consignment shops, and I found one on my second stop. Hanging right there, on a rack in the Goodwill store, was a match. Just one problem: It was more of a Mike Weir green jacket, and I clearly a Phil Mickelson in size.But, as long as I didn lift my arms, it would do.The green jacket is already a fashion foul. But I convinced that the golf gods keep the players with the most outlandish outfits from winning this tournament. I looking at you,
cheap oakley sunglasses Ricky Fowler. Stop dressing like a highlighter if you want to win this thing.The members, not surprisingly, go with the conservative look: Khaki pants, blue shirts, yellow ties. Tiger Woods made it look good in a red shirt. Jack Nicklaus looked sharp in yellow.I went with blue, but to complete the look, purchased an official Masters bucket hat for gulp $35. Anyone have a blank taxi receipt?I brought the jacket out to the course in a plastic bag and slipped into it, Superman style, near the on course phones. I spent the next 15 minutes walking around without much fuss a few sideways glances, a few polite nods, and most notably, two sweaty armpits.day, isn it? I asked a woman, surprised that my accent suddenly sounded Southern?Everything seemed routine until a young Securitas guard with Oakley sunglasses spotted me behind the 8th
fake oakley sunglasses cheap tee. He circled around me once, then a second time, glaring at my badge that, in bold letters, reads, PRESS.
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