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Top 7 Tips to Create a Customer Service Culture of Professionalism and Excellence One would think with all the resources provided by technology that customer service would not be an issue in today’s world. At any given moment, there is survey after survey showing what customers want and the impact when customers don’t receive what they want. With outsourcing being rampant, one would think that everyone is a professional when providing customer service. Common sense suggests that if I want to keep my job that is based upon a continual stream of customers then it would be extremely beneficial to deliver professional customer service. Unfortunately, customer service still appears
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A Beginners Guide to Direct Marketing

This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics
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fake cheap oakleys of successful Marketing literature. This includes Direct Response Advertising, email and Interactive Web Sites. However, the most common format is Direct Mail. In terms of overall expenditure, Direct Mail ranks as the third largest advertising technique in the UK.

Despite sometimes receiving negative press (often being referred to as "junk mail"), targeted direct mail is an effective and valuable form of marketing.

Profile your existing customers. Look for any similarities between customers in terms of their type, regional distribution, age, economic characteristics etc. If you have only basic customer records, Upgrade any old records you have by consulting a database marketing company to add marketing information from their own extensive company database into yours. If you don have a customer base, use market research and your product/service USPs or Unique Selling Points to try to identify what types of people or companies would most benefit from your offering.

Next, Identify your "hottest" prospects. These are customers who return the most for your time and money investments. Next, look for any potential customers or groups that you could try to target that you haven already. If your customer base has any geographic bias, think about whether you want to maintain that bias or expand it. Finally, think about the individuals. Do you have
wholesale cheap oakleys a preferred profile of age, sex, occupation or job title. What responsibilities do you think they would have?

Locating New Prospects

Now you know who your potential customers are, you have to locate new prospects to target. The easiest way to locate new prospects is to buy or rent a mailing list.

Mailing lists are available directly from database marketing companies that specialize in business to business or consumer lists. List brokers broke many lists from many different sources. Many lists, especially consumers, are available through Internet groups. These databases are often compiled on an "opt in" basis where all consumers have freely submitted their data, interest areas etc.

As mentioned, lists can be rented for a one time use only or purchased for multiple use. Lists can provide contact names, titles, company names, addresses, phone numbers, fax numbers and sometimes email addresses. Each element of information potentially adds cost so be clear as to what data you require before ordering.

e mail addresses are currently a bone of contention within the Direct Marketing industry. Unless
cheap oakleys the company has indicated that they want to receive your e mails (permission based or opt in marketing) your e mail may be considered as SPAM (unsolicited commercial e mail) and can be the cause of your ISP being blacklisted or, at worst, court proceedings to be threatened. If you want to buy an e mail list, be clear about the criteria under which it has been collected and how it can be used.

Define Your Campaign

Direct Marketing or Direct Mail has a clear advantage in that it allows you to measure exactly the response to your campaigns, their success and ROI (Return on Investment). Before you start you will need to be clear on what the objectives are of your campaign(s). A clearly defined mission makes for a clear message to customers. Are you looking for direct, immediate sales? Do you want sales leads? Are you informing your customer about something new? Are you looking to change people perception of your product/service/company? Are you offering an incentive? It is vital that you know what you wish the successful outcome of your campaign to be.

Planning the Literature

You know your target customer. You are clear about the mission. Now at the heart of every Direct Mail shot is the sales letter. Whether you are emailing, faxing or posting. Although great sales letters don grow on trees, bad ones mostly
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You can use experts to help such as Direct Marketing agencies but this this can be costly and time consuming. A simple sales letter which you can design and/or print in house may work just as well for you. Five key points to remember in creating the marketing literature are simplicity and clarity in the language and message, enthusiasm and belief in your product, empathy towards your audience, imagination and creativity in your style and "Call to Action" to let your customers know what to do next.

Remember
fake oakleys that a product or service is seen for what it does for the buyer, not what it IS. Work to the FAB rule. Write down the Features of your product/service. Then write the Advantages. Now focus on communicating simply the Benefits that arise from these in your Direct Marketing material.

Make your FABs relevant to the readers needs/wants/ambitions. Look for Exclusive or Unique aspects. Make it Worthwhile and Valuable. Support your proposition with credible evidence or testimonial.

, research, research. You don have to go it alone. What are your competition doing? If you received their mailshots, would they work for you? Collect and review the Direct Marketing that you receive. Learn from their mistakes as well as harvesting their best features for your own campaigns.

Call to Action

A great sales letter does not necessarily lead to great sales. It amazing how many otherwise passable sales letters leave the reader floundering as to exactly what expected of them after they read the letter.

Be precise and clear in what you want them to do. Direct the recipient to the required actions. Make it as easy and as quick as possible for them to respond by including such items as direct ordering forms with preprinted names and addresses, fax back sheets, response mailers (reply paid), hyperlink click throughs for e mails.

The Nitty Gritty

This is it. The time to put pen to paper. You should be clear on all your objectives, output formats, target customers, FABs, mechanisms for reply, etc. Now you have to make it all happen. There are a number of simple techniques or formulae designed to help you approach a sales letter logically. They are not intended as a merely as a guide to ensure you cover the right points in the right order.

Interest. Or more importantly, holding
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Salespoints.
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Asean’s monetary policy responses in 2015

AS the year comes to an end, economists covering the Asian emerging markets are starting to release their forecasts on growth together with the issues and challenges that lie ahead.

For Asean, the possibility of US policy rate tightening, China growth trajectory and falling commodity prices are some of the factors that will determine the direction their central banks will take to support their economies.

CIMB Research regional economist Julia Goh anticipates diverse monetary policy actions in the region in view of the varied growth performance and domestic risks. She says in a report on the Asean 6 of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam that while the region growth prospects remain intact, there is cause to be concern over the next few months of volatile capital outflows amid a sharp tightening of global financial liquidity.

oil prices help to soften the inflation outlook but diverse monetary policy action is to be expected in view of the varied growth
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These policy moves will have an impact on capital flows in the region to a greater or lesser extent, especially the decision to start normalising US interest rates and Asean central bankers will have to balance this consideration with domestic issues. This will be the elephant in the room, with economists expecting the first hike to happen from mid 2015.

China, which has not cut benchmark interest rates since 2012, decided to lower the lending and borrowing rates on Nov 21. On that same day, European Central Bank president Mario Draghi says monetary easing could be used to boost inflation in the eurozone should measures including the purchase of asset backed securities started in late November fail to revive the economy.

Furthermore, Japan, which is now in a technical recession, has not only delayed
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Morgan Stanley Research analysts expect further monetary easing among Asean major trade partners, with China and South Korea
fake oakleys to cut rates by 50 and 25 basis points respectively to arrest real rates (due to falling inflation) next year while India may cut up to 50 basis points by the second quarter as inflation decelerates.

On the other hand, among Asean economies, they expect the Philippines to hike by 25 and Thailand by 50 basis points in the first and fourth quarters respectively.

Goh points out that the Philippines has more scope to raise rates gradually because of favourable domestic demand and growth outlook coupled with negative real rates, rising financial sector risks and inflation at the upper end of its central bank target range.

However, she feels there is a possibility of a rate cut in Thailand next year after the Bank of Thailand cut 25 basis points this past March to support growth.

thoughts were for the Bank of Thailand to keep rates on hold in the first half of 2015. However, the Bank of Thailand has recently hinted at the possibility of rate cuts if fiscal stimulus fails to come through, Goh says.

She says the Thai central bank will be compelled to ease rates should the US$11.2bil plan to support the region second largest economy, approved in October, be delayed. The Thai economy has slowed on a combination of political unrest earlier in the
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Where Vietnam is concerned, Goh says the State Bank of Vietnam has more room to support economic growth given that headline inflation is expected to remain rangebound. The Vietnamese central bank cut rates by 50 basis points in March and since then has been tweaking its other interest rates such as the deposit cap rates in March and recently in the hope of spurring lending.

Citigroup Inc Hong Kong based chief Asia Pacific economist Johanna Chua says there is room for monetary policy to respond with interest rate cuts as financial stability considerations are superceded by low inflation worries. Among Asean countries, she says Thailand has room to ease rates although household debt continues to edge higher. Chua
fake oakley sunglasses cheap says lending to households has slowed with auto loans contracting sharply, thus Thai policymakers should be less reluctant to cut.

In the case of Indonesia and Malaysia, there is very low risks of deflation as both countries are going through cost normalisation due to subsidy cuts.

With the fall in global crude oil prices as well as that of other commodities such as crude palm oil, Citigroup chief emerging markets economist David Lubin says commodity exporting emerging economies with current account deficits are likely to remain in the spotlight. He says the distinction within emerging markets last year was that between countries with current account deficits versus those with surpluses in which countries with deficits were more exposed. happened in 2014 is that another distinction has become relevant that between commodity
cheap replica oakleys exporting emerging markets and manufactured exporting emerging markets, Lubin says, adding that this distinction will remain relevant in 2015.

In this case, manufacturing economies with surpluses
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general we think that commodity exporting economies regardless of whether they are running current account surpluses or deficits will have to go through a potentially painful adjustment process. But the true vulnerability of emerging markets with external financing needs in 2015 will depend on the outlook for capital flows, and here the question is: what impact will a rising US policy rate have on capital flows to emerging markets?Articles Connexes:

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