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Finding Effective Sun Protection

Recently, Tom Cruise former sidekick Nicole Kidman was quoted by the Associated Press as saying: "I wish that I hadn been born with red hair and fair skin" as she is concerned about the amount sun exposure and its direct link to an increased risk for skin cancer. She should know, too. After all, she hails from Australia where skin cancer is an exploding epidemic.Subsequently, Australia is the leading the world in
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fake oakley wholesale heightening the quality of skin cancer prevention education and proactive sun safety behavior. Truth be told, skin cancer is the world most common cancer. Sun protective clothing, however, is a highly effective option for individuals to protect themselves from the harmful affects of UV rays all day, every day.If you consider that the average white 100 cotton t shirt is equivalent to only a SPF 6 (which provides about 14 worth of sun protection), clearly there is a need for light weight, functional, stylish, economical, clothing that also provides exceptional protection from over exposure to the sun.On the other hand, sun protective clothing blocks out more than 97.5 of UV rays (which is an equivalent to a SPF 30 sunscreen). This is considered by the Skin Cancer Foundation to be "the best of the best" as it were when it comes to effective sun protection. If you consider that a SPF 20 sunscreen is allowing only five out of every 100 UV protons to reach your skin; it is 95 protective, than sun protective clothing is quite simply the most revolutionary new product available on the market today
cheap oakley sunglasses for those looking for a viable, yet extremely effective, way to protect themselves and their loved ones from sun damage.Dermatologist oncologist, Sancy A. Leachman of the Tom C. Mathews Jr. when UV rays are most intense.SPF 30 sunscreen is also highly recommended for those of us who possess multiple risk factors for skin cancer such as blonde or red hair, blue or green eyes, fair or
oakleys sunglasses sensitive skin, many atypical moles, and even family history of skin cancer like Nicole Kidman. Wearing sun protective clothing, coupled with proper year round use of sunscreens, is the quite simply the best protection available, Sancy says. And her colleagues in the field of dermatological medicine agree."Appropriate sun apparel should offer effective protection against both short term and long term photo damage [such as wrinkling, skin cancer, and even cataracts]," says Dr. In
oakley sunglasses discount other words, effective sun safety apparel ought to protect against both UV B and UV A rays, and sun protective products such as those specially manufactured by Stingray in Australia, do exactly that.Stingray is the original sun protection clothing company to specialize in UV protection swimwear
fake cheap oakley sunglasses and daily attire for children and adults. "As a result of listening to the needs of our many customers, we are able to deliver products that take the out of the sun rays, says Wendy Lister, Managing Director of Stingray. "[People] are now getting the best possible UV protection." Those living at high altitudes or near the equator, have the highest risk in for skin cancer, according to the American Academy of Dermatology.Glen and Liisa Tomson, both natives of South Africa, know first hand the devastating toll sun damage can take on our health. "Too many times my wife and I will be at the pool, and see all these children running around sun burnt. Often, we offer shade [clothing] and sunscreen to the parents so they can better protect their children." Glen and Liisa, in addition to being entrepreneurs and experts, are parents and realize the importance of instilling the practice of sunscreen usage and the wearing of sun protective clothing at a young age so as to develop a lifelong habit of sun safety behavior.In fact, the American Academy of Dermatology reports that sustaining just one severe "blistering" sunburn before age 18 increases
fake cheap oakleys one likeliness of a future skin cancer diagnosis by an estimated 60 In other words, 80 of one lifetime skin damage occurs in the first 18 years of life. This is of particular concern the mountain states where high elevation exposes us to more intense UV irradiation.Dr. Leachman illustrates it best by saying, "Someone standing on the summit of Mt. Timpanogos [Utah] will burn 66 to 77 times faster than someone standing on a beach in Los Angeles [California]." Lechman
cheap oakleys adds, "Skin cancer incidence is increasing at an alarming rate here in the United States, so it is important that we all take proper precautions to protect ourselves."The AAD solidifies Leachman remarks, reporting 1.3 million Americans will be diagnosed with some form of skin cancer this year. The risk is real," Leachman says. "There is a real need for people to take necessary precautions and to teach patients how to advocate for themselves (in reducing their risk for skin cancer)."Articles Connexes:

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Turning Waste Products into a Successful Business

Successful entrepreneurs possess the ability to think creatively and identify opportunities in their environment. Wendy Newmeyer saw the potential of balsam branches,
cheap oakley sunglasses considered waste products in her husband logging business, and transformed it to sweet smelling pillows and other gift items.

The Difficult Start

Wendy and her husband Jack moved from East Brunswick, New Jersey to Maine in 1979 with a dream of building their own home and have a simple, natural life. Wendy, then 24, even went back to college to study the newest methods of farming in anticipation of their new life because what we thought we would do when we came up here. Their hope was simply to lead a self sufficient life. As she puts it, didn want to become big farmers. The reality, however, was not easy.

They first ventured into several businesses from selling Christmas trees, to breeding German shepherds, to growing vegetables and herbs all with limited success. To save money, they lived in primitive conditions in a run down old trailer without electricity, telephone or running water. The Newmeyers took showers at a local health club and sometimes took a plunge into Moose Pond Brook, which runs through their land, with a bar of soap.

Out of necessity, Jack began harvesting and selling lumber from their 111 acres of land. Jack bought a used bulldozer and cut spruce and fir for pulp. Wendy, seeing all the waste that was made in the wood harvesting process, soon realized that she could make use of her expert seamstress skills and extensive education in drying herbs and flowers to produce a second moneymaking item. Their savings, however, were almost depleted that even the $700 needed to buy the shredder (the heart of the operation) was a sacrifice. A $10,000 inheritance from her grandfather who passed away helped the family tide the difficult times. (Blinding Flash of the Obvious)

Wendy started her foray into the balsam business by selling the cut branches of the balsam fir trees for a local incense factory. Quite coincidentally, she had read in a book that Native Americans used balsam trees as herb for many different home remedies. With her long standing interests in herbs, got me excited into thinking about it [balsams] in a different way, said Wendy.
cheap fake oakley sunglasses She became a supplier to the incense factory, which used her balsam fir boughs to stuff souvenir pillows.

She found other clients who wanted her balsam to make products such as decorative pillows, potpourri and other by products. One client, a publisher of Herb Quarterly that Wendy subscribes to, was so happy to have found Wendy. This client was buying pillows from the incense factory that Wendy supplies and takes the pillows apart to get the balsam. The publisher, who needed balsam to make pillows, paid Wendy $1.75 a pound, compared to the $0.07 a pound paid by the incense factory.

Wendy then launched into a mailing campaign, sending 300 targeted mails to herb businesses nationwide, asking them to buy balsam from her. The response was impressive: 125 placed orders. For about six months, the balsam fir boughs were her only products.

However, Wendy realized that filling orders for raw balsam wouldn keep her busy year round. She then saw the potential of balsam pillows, and began to wonder why no one was making nicer pillows, as the stores that she supplied balsam with only produced plain pillows. She figured that the tourism industry of Maine, with about 10 million visitors annually, could be a big market for souvenir products representative of the state such as balsam pillows. just want a tiny piece of that pie, she said.

morning, I woke up with a (what my SCORE counselor calls a blinding flash of the obvious), that it was up to me to make those pillows! Using skills and interests I had developed which until then seemed to
oakley sunglasses discount have no correlation to each other, I began my company! She opened Maine Balsam Fir Products in 1983, producing a line of balsam fir pillows with scenes of Maine embroidered on them.

The Slow Climb to Success

Success for Wendy did not come easily. Nonetheless, she willingly embraced the difficulties and challenges faced of an unknown start up with hardly any marketing capital. As she looks back, she says, was at a place where I can say that I had nothing to lose. I was living very poorly, and my husband was having some problems so he wasn able to support me. started stitching together on her home sewing machine silk screened fabric pillows that a graphic artist designed for her. She then filled them with her own fragrant dried balsam.

To sell her balsam, she traveled across the state a couple of days a week with a trunk load of pillows that smelled like Christmas. She took a
cheap oakleys door to door approach, traveling throughout the state asking stores if they were willing to carry her product. According to Wendy, early customers did NOT beat a path to my door I had to go out and find them. Personally cold calling the stores in each town, she would show them her pillows, not wanting to give anyone a chance to say no before they could see what she was offering.

It was exhausting work. Nonetheless, the long hours and difficult start did not deter Wendy spirit. wasn just working eight hours a day: I was working for 18 hours, or even 20 hours a day. I remember in my first year when I was waking up at 4 o in the morning and working until midnight taking breaks only to eat. I was working almost every waking hour in such a variety of tasks. While her product line is very limited, was already supporting my family and was able to keep the business moving forward as well. Shop owners, who had seen her products
fake oakleys in other shops, started calling her to supply them as well. By the third month, Wendy hired her first employees to help her fill the orders. She
replica oakleys enlarged her product line, introducing more designs for her stuffed pillows, and started looking for customers outside of Maine. She sold to 169 stores that year.

Through the years Wendy has experimented with trade shows, catalogue sales, the QVC home shopping network, and many other avenues to showcase her products. Her worldwide outlets now exceed 4,400 stores and her
oakleys sunglasses employees have increased to 12. Sales of Maine Balsam Fir Products have reached over $500,000 per year.

The Path to Entrepreneurial Success Begins with Perseverance

The first years in Maine were very difficult. The isolation of living in a rural area, loneliness and poverty proved to be the biggest hurdles in her life. my parents gave me a very good self image and confidence. And so once I got into this direction, there was no turning back. She credits her qualities of being a woman as a significant reason for her success. first of all, are very tireless workers. We very frugal by nature, and not complaining. Almost all her early contacts were women, who proved very supportive to her. was a good thing, because the male encouragement was lacking. Her own husband was critical of her for a long time, expecting her to fail. Instead of wallowing in disappointment from her husband lack of support, became much more determined to succeed. Today, her husband Jack had built her a huge barn serving as the company headquarters and acts as her Raw Product Manager.

Her greatest joy from being an entrepreneur, however, comes from being able to help her community. feel very good about the support I could give into my community. She relates the story of one of the ladies who work for her, Denise. Since Wendy also employs Denise mother, the girl, who was then eight years old, complained that her mother didn have much time to play with them since the mother worked for Wendy. was feeling sorry about it, said Wendy, until the little girl said, she just bought me new shoes! The company has since won numerous awards and recognition for their economic impact on the community.

Today, she volunteers to talk in classes for other new small business owners, sharing her experiences and acquired wisdom. say I am very inspiring, because I am an experiential type of teacher and has tackled all sorts of problems. Her main advice to entrepreneurs? give up. Be determined. When a door shuts in your face,
cheap fake oakley sunglasses look for an open window. She likewise stresses the need to be flexible: who are fixed mentally set themselves up to fail. You have to be flexible. You have to have at least three plans Plan A, then if something happens, you have Plan B and C. still has a long way to go. She is planning to build a new facility to allow her to increase production. But her goal now is to have more balance between her life and her business. a while, I was working too hard and not taking time to smell the roses or the balsam!Articles Connexes:

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